Exploring the USPTO Denver Office

On June 30th, Denver found itself at the center of an unprecedented and historic moment for the U.S. Patent and Trademark Office. At 19th and Stout in the Byron G. Rogers Federal Building, the USPTO opened the Rocky Mountain Regional Satellite Office, marking the first location west of the Mississippi. For over 200 years, the [...]

By | 2016-10-12T18:02:58+00:00 September 18th, 2014|Courtroom Graphics, News|0 Comments

A long time ago in a courtroom far, far away…a story was told.

In a previous post, we raised the idea that information delivered as stories has a bigger impact on an audience than other means such as bullet points. More areas of the brain are activated and it creates synchronization between the storyteller and the audience, which of course is key when you are in trial. After [...]

By | 2016-10-12T18:02:59+00:00 September 2nd, 2014|News|0 Comments

Once Upon a Time in a Dark and Stormy Courtroom…

Most attorneys approach their opening statement with the idea that this is their chance to tell their client’s story and set the stage for their case. The operative concept here is that their client’s “story” is categorically the most important element of their opening statement.  Jurors are often inundated with facts, figures, charts and new [...]

By | 2016-10-12T18:02:59+00:00 August 25th, 2014|News|0 Comments

Eye Tracking and Courtroom Graphics

Eye Tracking If you have an interest in marketing and web media, you have likely heard of eye tracking – the process of measuring eye positions and movement of a person examining a visual stimulus. While the technology for measuring eye tracking is undoubtedly more advanced than ever, eye tracking was first studied in [...]

By | 2016-10-12T18:03:00+00:00 July 29th, 2014|Courtroom Graphics, Trial Presentation|0 Comments

TED Talks: How to Speak So That People Will Listen

  Fascinating, inspiring, informative, this is TED. In this TED video, Julian Treasure, who studies sound and is a consultant with businesses on the best way to use it, talks about how to speak so that people will listen. I have seen hundreds of opening statements and closing arguments where these simple tricks would have [...]

By | 2014-12-18T21:41:59+00:00 July 25th, 2014|News|0 Comments

Making Design Look Easy

A wise college professor of mine once bestowed the humbling realization that, “design that looks clean and simple actually requires the most work.” It is a concept that is not understood by many because it seems counterintuitive. Though, when you think about it, the same applies to all disciplines – sports, science, music, business. People [...]

By | 2016-10-12T18:03:01+00:00 July 14th, 2014|Courtroom Graphics|0 Comments

Perceptual Blindness in Litigation

Most judges encourage jurors to bring with them to their deliberations a healthy amount of common sense. Our jury system invites ordinary citizens from all walks of life to apply a reasonable amount of practical logic to determine the truth in any given trial. Jurors use their life experiences to intuit the credibility of witnesses [...]

By | 2016-10-12T18:03:01+00:00 June 9th, 2014|Courtroom Graphics, News, Trial Technology Report|0 Comments

The Extraordinary Power of Memory

Take a look at the list of words: Got it? We’ll come back to this in a bit. Obviously we spend a lot of time discussing visual presentation but what happens after your demonstratives are visually processed? That’s when memory kicks in and your demonstratives are really put to the test. Will the jurors remember [...]

By | 2016-10-12T18:03:01+00:00 June 2nd, 2014|Courtroom Graphics, News, Trial Technology Report|0 Comments

Trends in Graphic Design Expose the “Real” Elements of Effective Legal Graphics – Part II

Design Trends – Part 2 Today we are continuing to delve into trends and how they can inform courtroom graphics. Our focus shifts from what information people are looking for, to how people are receiving information. Understanding the way in which people are routinely being presented with information will give you an advantage when connecting [...]

By | 2016-10-12T18:03:01+00:00 March 24th, 2014|Courtroom Graphics, News|0 Comments